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social media policies Archives - Social Strategy1

21 Sep

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Social Media Guides and How To'sSocial Strategy1 on Social Media MonitoringStrategy

NHL Scores with Social Media Policy

September 21, 2011 | By | One Comment

Team staff and players will also be held responsible for their social media communications in the same way they’re held accountable for other communications with the public. The new policy prohibits social media statements that have or are intended to have a prejudicial effect on the NHL, the sport, the club, or the league’s officiating staff.

19 Sep

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customer serviceSocial Strategy1 on Social Media MonitoringStrategy

All Revved Up, No Place to Go – Brand Nails Marketing, Flubs Customer Service

September 19, 2011 | By | 2 Comments

It’s clear: this was a brand that was all revved up. But, with customer service like that, where were they going? You got it: no place.
Don’t sink product development and marketing investments with bad customer care. Check out the full MarketingProfs article for Barbara’s three tips for avoiding customer service flubs.

05 Sep

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Social Media StatsSocial Strategy1 on Social Media MonitoringStrategy

Is Your Brand Inviting Social Media Disaster?

September 5, 2011 | By | One Comment

An Altimeter Group report, “Social Business Readiness: How Advanced Companies Prepare Internally,” found that many of the social media crises could have been diminished or avoided if the companies had implemented the right internal components. The group analyzed 50 social media crises that have happened since 2001. So what exactly did these businesses lack? Here are a few of the missing elements, according to the report:

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