November 5, 2015 | By Jill McFarland+ | No Comments
I was recently in NYC with a coworker. We were trying to get to Applebee’s on 50th and Broadway, which I had been to many times. I could tell that the Uber driver wasn’t going the right way and told my coworker that something was wrong. We arrived at the address the Uber driver was […]
October 8, 2015 | By admin+ | No Comments
Are your customers truly the new marketing department? With rapid changes in social media platforms, it can be difficult to maintain control of your restaurant’s brand online. This past September at the annual MUFSO conference in Dallas, TX, a group of experts from the restaurant industry gathered to share their insights on how to continue driving a restaurant’s success […]
December 12, 2014 | By Stephanie Frasco+ | No Comments
There is an ongoing debate over the significance of Facebook organic reach versus advertising. In case you aren’t familiar with the difference, here’s a quick primer. Facebook organic reach is the total number of unique people who saw your post through unpaid dissemination. Paid reach is the total number of unique people who saw your […]
September 5, 2014 | By Alex Houg+ | No Comments
Facebook announced changes to the News Feed algorithm, changes that are intended to better identify click-bait style content. This is on top of penalizing meme-style content that is text-heavy and openly asks for likes, comments, and shares. What does this mean for marketers? Well, people are already increasingly reluctant to share political and religious views with […]
March 19, 2012 | By Dennis Stoutenburgh+ | No Comments
Consumers want to know what they a buying before they buy it, so they look to their peers for help. Finding out what these people are sharing is key to your business’ success online.
