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social media content strategy Archives - Social Strategy1

5 Secrets to Successful Content Promotion

31 Mar

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5 Secrets to Successful Content Promotion

March 31, 2014 | By | No Comments

You just spent hours writing and editing a great piece of content. You’ve uploaded it to your content management system, dropped in a high res photo, SEO’d the bejeebers out of it, and scheduled it for next Monday morning at 9:30 am EST. As you wipe your hands clean of this task, something pulls you […]

28 Apr

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Social Strategy1 on Social Media MonitoringStrategy

Is Ego Sabotaging Your Content Strategy?

April 28, 2011 | By | No Comments

Lee Odden, in Making the Leap: Egocentric to Empathy in Content Marketing, writes that many companies distribute content written from the brand’s point of view instead of the customer’s. Lee Odden, in Making the Leap: Egocentric to Empathy in Content Marketing, writes that many companies distribute content written from the brand’s point of view instead of the customer’s.

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