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Netflix Archives - Social Strategy1

12 Oct

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What’s in Your Name? Check Social Media Before Naming or Rebranding

October 12, 2011 | By | No Comments

Find out why it is very important to research potential brand and company names thoroughly on the web. Does Qwikster ring a bell?

22 Sep

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Twitter and Elmo and Pot, Oh My! Netflix Woes Multiply

September 22, 2011 | By | No Comments

But Netflix’s public relations woes don’t stop there: @Qwikster is already a Twitter account.

And it’s not a business account. Or, for that matter, any type of account you’d want your grandma reading. It’s the handle for Jason Castillo, a self-described bored person with a penchant for four-letter words and little use for punctuation.

04 Aug

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Why Online Listening?

August 4, 2011 | By | One Comment

Today, so much of our news, information and conversation happen on the Internet – which means we have to be good listeners online as well as offline.

29 Jul

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Netflix Is At It Again, Offline Gaffes Go Online

July 29, 2011 | By | No Comments

It seems that Netflix is once again working hard at the reputation management gaffe grindstone. Jason Gilbert on The Huffington Post shared the story of a Netflix consumer (and HuffPost reader) who received a not-so-pleasant email from the company regarding a DVD they had mailed him a couple of days earlier even though he no longer subscribed to their DVD service.

15 Jul

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Social Media Off The Wall: Spaghetti Strainer, Unlucky Ducky, LipDub

July 15, 2011 | By | No Comments

See the funny stories from social media that you missed this week!

13 Jul

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Conversations on Netflix’s Rate Rise Flood Social Media Outlets

July 13, 2011 | By | 9 Comments

Netflix’s announcement of price increases has subscribers venting on social networks and the web.