It’s clear: this was a brand that was all revved up. But, with customer service like that, where were they going? You got it: no place.
Don’t sink product development and marketing investments with bad customer care. Check out the full MarketingProfs article for Barbara’s three tips for avoiding customer service flubs.
This is one of MarketingProfs tips—and it’s a can’t-miss if you want to earn support from execs. You’re excited about where a social media strategy might take your brand—but don’t let that passion allow you to monopolize the conversation. If they haven’t heavily used social media in a corporate setting, they’re bound to have questions and concerns. Take time to answer their questions thoroughly and professionally, and, whatever you do, don’t get defensive.
