March 26, 2012 | By admin | No Comments
Mobile Marketing is a huge industry now with lots of money out there to be made. Many people are unsure on how they can gain from Mobile Marketing. Check out these tips from Social Strategy1′s Ilona Olayan on how you can create a useful mobile marketing campaign.
February 28, 2012 | By admin | No Comments
Social Media marketing and monitoring must start at the top. If executives and managers do not understand how social media monitoring will help the business, they will become lost quickly.
January 2, 2012 | By admin | No Comments
As data usage and speeds increase so does the amount of time the average mobile user spends on social networks via their mobile device.
August 17, 2011 | By admin | No Comments
Social media is fantastic, but the if you think creating a social media presence will yield instant results, you’re in for an unpleasant surprise. Online engagement from your community isn’t an easy or immediate result of your web presence: conversation takes time, effort, and strategy. Sure, you may have a Twitter account or a Facebook fan page or a blog, but social media isn’t the Field of Dreams. Just because you build it, doesn’t mean they’ll come. And even if they do show up, your fans or followers might not engage much with you and your business.
June 8, 2011 | By admin | One Comment
Tim League of Alamo Drafthouse shows brands why transparency works online, even when it is very aggressive.
April 12, 2011 | By admin | One Comment
“Twitter is like a real-time resume,” writes digital marketing expert Mitch Joel. So to help us ensure our messages are putting their best faces forward, he shares his Twitter Test. It starts by reviewing your recent Tweets and really thinking about them in context.
September 6, 2010 | By admin | No Comments
Cashing in on social media isn’t just for profit-producing entities. In fact, a social media strategy is a smart addition to the non-profit director’s tool kit. Here’s how to leverage this powerful medium to promote your mission…
August 27, 2010 | By admin | No Comments
No, this isn’t a continuing ed class at your local community college. This is about writing a blog that will help nurture those valuable online influencers. And, if you follow a few simple tips, you might just have a little fun doing it.
August 3, 2010 | By admin | No Comments
In a few weeks, the Madison Avenue gang of merry swindlers, partiers, and philanderers will once again grace television screens in the series Mad Men. Protagonist Don Draper is famous (or infamous) for delivering platitudes on human nature. One of his most frequently quoted lines is: “Advertising is based on one thing: happiness.”
August 2, 2010 | By admin | No Comments
Social media is about engagement. Well, Old Spice Guy is engaging his fans on a whole new level. The character is using YouTube to post personal responses to questions and comments from the social media world.
