engage Archives - Social Strategy1

Social Media Strategy Follows the Golden Rule

Social media is fantastic, but the if you think creating a social media presence will yield instant results, you’re in for an unpleasant surprise. Online engagement from your community isn’t an easy or immediate result of your web presence: conversation takes time, effort, and strategy. Sure, you may have a Twitter account or a Facebook fan page or a blog, but social media isn’t the Field of Dreams. Just because you build it, doesn’t mean they’ll come. And even if they do show up, your fans or followers might not engage much with you and your business.