September 26, 2014 | By Jeanine Nelson+ | No Comments
Social media is used by 87% of content marketers to carry out B2B content marketing tactics. Every platform has the potential of being a highly effective way to start new relationships and nurture existing ones. With compelling and educational content, businesses can also use social media to differentiate from competitors and show expertise in an [...]
July 25, 2014 | By Colleen Jones+ | No Comments
You know that web content is the text, images, audio, and video in your website or web application. Content evaluation is a constant assessment of how well that content meets your goals. Why evaluate your content? It’s the only way to understand whether you’re making progress or having an impact. With ongoing assessment of your [...]
May 28, 2014 | By Jayson DeMers+ | No Comments
In August 2013, Google announced the arrival of in-depth articles, a search feature which has since become a great way to feature your brand’s best content while driving higher-converting organic search traffic. With in-depth articles, Google finally began rewarding sites providing the highest quality content. This move supported my claim that an active blog is [...]
