December 12, 2014 | By Stephanie Frasco+ | No Comments
There is an ongoing debate over the significance of Facebook organic reach versus advertising. In case you aren’t familiar with the difference, here’s a quick primer. Facebook organic reach is the total number of unique people who saw your post through unpaid dissemination. Paid reach is the total number of unique people who saw your […]
September 26, 2014 | By Dennis Stoutenburgh+ | No Comments
Social media is used by 87% of content marketers to carry out B2B content marketing tactics. Every platform has the potential of being a highly effective way to start new relationships and nurture existing ones. With compelling and educational content, businesses can also use social media to differentiate from competitors and show expertise in an […]
July 25, 2014 | By Colleen Jones+ | No Comments
You know that web content is the text, images, audio, and video in your website or web application. Content evaluation is a constant assessment of how well that content meets your goals. Why evaluate your content? It’s the only way to understand whether you’re making progress or having an impact. With ongoing assessment of your […]
May 28, 2014 | By Jayson DeMers+ | No Comments
In August 2013, Google announced the arrival of in-depth articles, a search feature which has since become a great way to feature your brand’s best content while driving higher-converting organic search traffic. With in-depth articles, Google finally began rewarding sites providing the highest quality content. This move supported my claim that an active blog is […]
May 16, 2014 | By Courtney Gordner+ | No Comments
Social media is an excellent content marketing platform for businesses to connect with customers and seek out leads. However, a successful social media strategy must be planned tactfully, as there are many ways that company could experience backlash for posting distasteful or sensitive content on social media. While it is true that many social media followers of […]
March 31, 2014 | By Renee Warren+ | No Comments
You just spent hours writing and editing a great piece of content. You’ve uploaded it to your content management system, dropped in a high res photo, SEO’d the bejeebers out of it, and scheduled it for next Monday morning at 9:30 am EST. As you wipe your hands clean of this task, something pulls you […]
