April 7, 2011 | By admin | One Comment
Monitoring your competitors in social media provides you with more than just insights into your competitor’s products and markets; you will also find real time prospects for your company’s products. As Social Strategy 1’s analysts have shown our clients, by monitoring competitive posts/mentions across the social media and total media ecosystem, we’re generating real-time leads that can be measured and reported.
December 14, 2010 | By admin | No Comments
Use these three ways to use keywords to boost your social media monitoring campaign. For years, these magical words and phrases have been a critical part of building content that’s attractive to both humans and search engines. Now words are becoming a must-have part of building a social media presence that generates ROI.
May 24, 2010 | By admin | No Comments
Competitive intelligence. It’s not as slinky as Emma Peel. It’s not as sexy as your favorite Bond. And it’s definitely not as thrilling as a car chase down the winding streets of a tiny European village. In fact, if it is that thrilling, you’re probably doing something illegal! What competitive intelligence (CI) does do is help decision makers identify risks and opportunities before they become apparent.
April 12, 2010 | By admin | One Comment
The conversation. It’s the idea at the heart of social media, and, by definition, part of having an effective conversation is listening. Not sure what you’re listening for? Check out Brandon Gutman’s list of online listening steps. Not only does the ability to listen allow you to hear conversations, it allows you to find online influencers. For example, you may find that high school kids are raving about your new offering instead of the college crowd you’ve been courting.
