The Social Media Leadership Awards is an international competition, organized by Social Stategy1, Inc, Knowledge@Wharton , and sponsored by Ernst & Young and is designed to promote best practices in social media. Corporations and organizations worldwide were solicited to submit their successful social media strategies and results, which were judged by a distinguished panel of industry leaders, businesspeople and educators in order to identify industry best practices. Well over 100 entries were submitted and analyzed by the judging panel.

Social Strategy 1 has assembled the winning entries by category into a white paper series in order to share best practices from industry leaders.

In this white paper we examine The Vanguard Group, Inc. and The Institute of Customer Experience as companies that exemplified innovative uses of social media to reach target audiences and connect with customers. The key to their collective success was

• Developing insight into both their specific needs and their customers
• Defining clear objectives
• Executing a well thought out strategy
• Comprehensive audience understanding, and practical implementation and execution

 
Included int the white paper are two business case studies and the Social Media Customer Service best practice take aways from the 2012 Social Media Leadership Awards.
Please fill out this form to download the social media customer service white paper pdf.