Using state-of-the-art technology, Social Strategy1 scrapes the entire web to collect, categorize, and analyze verbatim, online comments, conversations, and themes and measure their impact on consumer, constituent or target audience opinions. The Social Strategy1 Engage platform was developed with research it conducted with the Wharton School, University of Pennsylvania, where students and academics used the technology to identify meaningful metrics and proofs of performance in a total media strategy.
Data is organized through natural language processing tools, and then teams of analysts perform lexical and channel analyses to draw insights from social media, major media, and their relationships that firms can use in areas of strategy, targeting, competitive analysis, brand management, risk management, and more.
