Alex Avendano Joins Company as Director of Product Development and Strategy
JACKSONVILLE, Fla. (Dec. 8, 2011) —Social Strategy1, a leading authority on social media analysis for business growth and intelligence, today announced that it has appointed digital product and technology expert Alex Avendano, as Director of Product Development and Strategy.
Avendano is experienced in developing social media solutions for Fortune 500 companies and has founded several technology companies. His digital product expertise will allow Social Strategy1 to deliver a suite of social and digital media tools that will give small and medium businesses a one-stop solution for monitoring the web, use social media to grow their business and engage their customers.
“What attracted me to Social Strategy1 was its leadership and innovation in applying the meaningful ROI to social media techniques,” Avendano said. “Social Strategy1 offers a unique mix of online marketing tools that deliver practical and reliable solutions to businesses of all sizes. The combination of this proven leadership team with a comprehensive foundation for measurement and marketing is fascinating.”
Avendano made an impact on the world of technology before he graduated from high school; founding tech start-up Panosis, an enterprise similar to Geek Squad™. He later formed Solid Foundation LLC, a consulting firm focused on helping entrepreneurs develop business plans and marketing strategies, as well as built Henry A. Davidsen, a custom clothing and image consulting firm. Avendano built strategic relationships with Fortune 500 corporations at Stuzo Group, helping turn the organization into one of the premiere Facebook application development companies.
“Alex is a digital expert, a serial entrepreneur and understands the needs of businesses large and small,” says Steve Ennen, president and Chief Intelligence Officer of Social Strategy1. “His combination of technical knowledge and practical experience makes him a tremendous asset to us, and will support Social Strategy1′s mission to deliver lead generation and revenue producing tools for our clients.”
With SocialStrategy1, Alex will help coordinate business strategy, with a well-trained eye for current and future trends. He will also take an active role in product design and development.
Alex is a graduate of the Wharton School, University of Pennsylvania.
About Social Strategy1
Social Strategy1 is a new kind of business-intelligence Company. The Company translates real-time social media activity into a framework for improving the fundamental areas of business (Operations, Human Resources, Customer Service, Distribution, Finance, Legal). Social Strategy1 was developed in collaboration with The Wharton School at the University of Pennsylvania, where students and academics used the platform to focus on the more meaningful metrics and proofs of performance in a total media strategy. For more information, visit www.socialstrategy1.com or follow “@sstrategy1” on Twitter.