How to Get More Sales Leads with Social Media
September 26, 2014 | By Jeanine Nelson+ | No Comments
Social media is used by 87% of content marketers to carry out B2B content marketing tactics. Every platform has the potential of being a highly effective way to start new relationships and nurture existing ones. With compelling and educational content, businesses can also use social media to differentiate from competitors and show expertise in an industry or subject area.
Although each platform appeals to different users, each one offers a unique and instrumental way of disseminating content that users can respond to or share.
For instance, 95% of content marketers use LinkedIn to publish their businesses posts. The reason businesses favor sharing content on LinkedIn is because followers also have quick access to their company page, employee profiles, and names of influential leaders of the organization - perhaps differentiating details that can start a mutually beneficial connection between two businesses.
In return, it enables businesses to get information on those who read their content, as well as other companies and individuals that they might be trying to target. Once businesses connect, personnel can continue dialogue and provide additional content to forums that highlight the strengths of the organization, which lays solid groundwork for attaining credibility, earning trust, and ultimately, earning a business relationship.
Perhaps that is why LinkedIn is responsible for 64% of all visits from social media channels to corporate websites.
There are more ways to create and distribute content through social media. It’s all about finding the platform or content strategy that works for your business. We’ve put together a list of resources that offer other creative ways to develop thought leadership and build sales leads with social media. Read them below and tell us which resource was best for you.
Resources for B2Bs on Building Leads:
1. The Future of Marketing on Facebook
Did you know that 829 million people use Facebook on a daily basis? With Facebook’s changes to the newsfeed algorithm, it’s important to make sure your content complies with these changes and reaches as many of these users as possible. Read these 4 takeaways on the future of marketing on Facebook.
2. Delivering Legendary Social Media Customer Service
Customer expectations for social customer service have increased significantly the last several years. This is your opportunity to identify customers who are turning to you for help, and deliver! Follow the tips mentioned in this article to establish the nuts and bolts of a great customer service strategy.
3. Content Strategy Essentials in 2014
Content marketing is one of the best ways to get a continuous stream of targeted traffic back to your site. It’s also another way to share high quality content and ultimately improve your businesses search rankings. Read this article to learn about evergreen and in-depth articles, and weigh the benefits of each.
4. 5 Secrets to Successful Content Promotion
According to a report, 43% of marketers will earn customers with their blog content. How will you use content to drive customers to your website? Give your content the ultimate boost by following these 5 secrets to content promotion.
5. Social ROI: Knowing the Science Behind It
How do you get Social RoI from all of your investments? There is a way of approaching your social media journey through understanding the steps needed to become a mature social business. Read these steps to further understand each stage of social maturity.
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