Does your blog need a bit more oomph? A little je ne sais quoi, perhaps? Maybe it’s time to say “Lights. Camera. Action!” Video blogging has been around for awhile, but in an increasingly media-rich world, it’s becoming a more important way to connect with audiences. In a post for OPEN Forum, marketer Chris Brogan gives a thorough how-to for using video blogs to add value to your communications with stakeholders.

How can you use video blogs in social media strategy? Chris suggests using them to share interviews and testimonials, as well as “behind the scenes” material. In addition to a blog, share video content on social media platforms as well, such as Facebook and the world’s #2 search engine, YouTube.

If you’ve never gone video before, read the full post from Chris—he shares tidbits on everything from types of video equipment to establishing a video blog workflow.

Have you video blogged yet? What kind of content do you share on video?

If you haven’t used video to connect with social media users yet, does something prevent you from trying it?