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Strategy

Social Media Crisis Management in 5 Steps

March 20, 2013 | By | No Comments

Any brand that uses social media platforms for marketing stands the risk of a myriad of crisis situations that can diminish reputation. Rather than abandon or limit the amount of communication through these channels, develop comprehensive content marketing strategies that support the organizational bottom line and open the lines of communication. Social media crisis management …

What Drives Social Entrepreneurship?

February 14, 2013 | By | No Comments

  Balance your resources and manage crowd sourcing by asking which tools are appropriate in solving your problem. Define what people look for in those channels. Startups and small businesses are reversing the approach and utilizing traditional resources last… The burgeoning field of social entrepreneurship is experiencing rapid growth and attracting attention from many sectors. Behind every successful …

Morgan Stanley Smith Barney’s Rules for Embracing Social Media

January 2, 2013 | By | No Comments

Most employees in the financial industry don’t have the individual agility of communicating via digital and social media sites to share industry-related opinions or news. Any information being disclosed by an employee or on behalf of the institution cannot swiftly make it across real-time feeds, due to regulatory constraints. Morgan Stanley Smith Barney, (MSSB), stands …

Tax-Saving Moves for Small Businesses

December 12, 2012 | By | No Comments

There’s a whole new tax world that small business owners will face beginning on January 1, 2013. While several tax breaks expire on December 31, 2012, ordinary tax rates for individuals, long-term capital gains and qualified dividends increase in the 2013. How are individual tax rates relevant to the taxation of businesses? Most small businesses …

04 Sep

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6 Steps to Build Sales Leads with Social Media: Real Estate Case Study

September 4, 2012 | By | No Comments

Does Social Media Really Work to Increase Sales? Read this case study from Social Strategy1 on increasing sales leads for real estate by using social media monitoring and learn how you can start finding quality leads today!

25 Jul

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Social Media and Direct Selling: Personal Businesses for the Modern Family

July 25, 2012 | By | No Comments

I recently spoke at the Celebrating Home National Rally 2012 and was very happy to see so many people excited to learn about the need for adoption of social media by their small business.

08 Jun

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5 Successful Blogging Techniques Every Business Should Know About

June 8, 2012 | By | No Comments

Blogging is not as easy as it seems, but that should not keep you or your business from doing it. Here are some useful Blogging Tips from Social Strategy1.

05 Jun

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Social Media Communities 101: Getting Started

June 5, 2012 | By | No Comments

Social Media Communities can be intimidating and difficult to understand at the beginning, but with the help of the trained specialists at Social Strategy1 you can productively grow your online network and reach.

01 Jun

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E-commerce Search Engine Optimization For Beginners

June 1, 2012 | By | No Comments

Search engine optimization can be very confusing but does not need to hold your business back from growing online. Social Strategy1 has a suite of products and services that can help define your business’ digital strategy.