November 5, 2015 | By Jill McFarland+ | No Comments
I was recently in NYC with a coworker. We were trying to get to Applebee’s on 50th and Broadway, which I had been to many times. I could tell that the Uber driver wasn’t going the right way and told my coworker that something was wrong. We arrived at the address the Uber driver was […]
August 24, 2015 | By Siera Rejcek+ | No Comments
“We can all make a difference in the lives of others in need, because it is the most simple of gestures that make the most significant of differences.” ― Miya Yamanouchi Every quarter, Social Strategy1 takes a day to visit the Ronald McDonald House, a charity dedicated to housing and feeding the families of ill children. […]
December 5, 2014 | By Martin Ringlein+ | No Comments
We read about it every day. New technology that has been developed to support overarching business strategies merely through social media data. Businesses with the right tools know how to use social data to answer critical strategic marketing questions such as: Do people like our products/services? Do people view us differently online vs. brick and mortar? […]
October 21, 2014 | By Carla Saavedra Kochalski+ | No Comments
As a brand, you’ve established a great marketing and engagement program on social, aiming to delight customers and boost brand awareness by sharing great content and replying with your wittiest remarks. But you’ve also discovered that your customers are starting to leverage social to get their questions answered and concerns heard, and now you need […]
October 3, 2014 | By Tshepiso Mogotsi+ | No Comments
The power of social media is evident in just how much people rely on it for customer service interactions. For most customers social media has become their digital call center. It’s a first resort for complaints and questions, yet some companies deflect these issues to their customer service team, which adds fuel to the fire and ultimately […]
September 26, 2014 | By Dennis Stoutenburgh+ | No Comments
Social media is used by 87% of content marketers to carry out B2B content marketing tactics. Every platform has the potential of being a highly effective way to start new relationships and nurture existing ones. With compelling and educational content, businesses can also use social media to differentiate from competitors and show expertise in an […]
August 1, 2014 | By Edmund Lee+ | No Comments
Have you ever heard the old saying, “bad news travels fast?” Even before social media, bad news always circulated with lightning-fast speed, but nowadays, it’s stunning how a company’s dirty laundry – usually in the form of a story of bad customer service – can travel to hundreds, thousands, and even millions of people. While […]
July 25, 2014 | By Colleen Jones+ | No Comments
You know that web content is the text, images, audio, and video in your website or web application. Content evaluation is a constant assessment of how well that content meets your goals. Why evaluate your content? It’s the only way to understand whether you’re making progress or having an impact. With ongoing assessment of your […]
June 13, 2014 | By Shree Dandekar+ | No Comments
How do I get Social ROI from my investments? Does this question keep you up at night? You are not alone! There is a way of approaching your social media journey through understanding the steps needed to become a mature social business. However, there are a few things that can be done even if you […]
