November 5, 2015 | By Jill McFarland+ | No Comments
I was recently in NYC with a coworker. We were trying to get to Applebee’s on 50th and Broadway, which I had been to many times. I could tell that the Uber driver wasn’t going the right way and told my coworker that something was wrong. We arrived at the address the Uber driver was […]
November 2, 2015 | By Rae Hargrove+ | No Comments
Instagram is currently one of the fastest growing and most engaging social networks, and the recent introduction of ads on the platform raises an important question–can you find value in Instagram business ads? Although Instagram advertising is fairly new, it has already proven effective. For example, Digiday claims that Mercedes-Benz saw a 560% increase in website traffic […]
October 8, 2015 | By admin+ | No Comments
Are your customers truly the new marketing department? With rapid changes in social media platforms, it can be difficult to maintain control of your restaurant’s brand online. This past September at the annual MUFSO conference in Dallas, TX, a group of experts from the restaurant industry gathered to share their insights on how to continue driving a restaurant’s success […]
October 21, 2014 | By Carla Saavedra Kochalski+ | No Comments
As a brand, you’ve established a great marketing and engagement program on social, aiming to delight customers and boost brand awareness by sharing great content and replying with your wittiest remarks. But you’ve also discovered that your customers are starting to leverage social to get their questions answered and concerns heard, and now you need […]
September 5, 2014 | By Alex Houg+ | No Comments
Facebook announced changes to the News Feed algorithm, changes that are intended to better identify click-bait style content. This is on top of penalizing meme-style content that is text-heavy and openly asks for likes, comments, and shares. What does this mean for marketers? Well, people are already increasingly reluctant to share political and religious views with […]
August 22, 2014 | By Justin Dennis+ | No Comments
If you’re looking for community building experts, you’ll be hard-pressed to find brands savvier than universities that have embraced social media. Take Harvard University. They’ve amassed nearly 3.5 million likes on Facebook and 391,000 Twitter followers, earning them the title as most influential university in the CollegeAtlas.org “A Study of Social Media in Higher Education.” […]
July 25, 2014 | By Colleen Jones+ | No Comments
You know that web content is the text, images, audio, and video in your website or web application. Content evaluation is a constant assessment of how well that content meets your goals. Why evaluate your content? It’s the only way to understand whether you’re making progress or having an impact. With ongoing assessment of your […]
March 31, 2014 | By Renee Warren+ | No Comments
You just spent hours writing and editing a great piece of content. You’ve uploaded it to your content management system, dropped in a high res photo, SEO’d the bejeebers out of it, and scheduled it for next Monday morning at 9:30 am EST. As you wipe your hands clean of this task, something pulls you […]
