Image Image Image Image Image Image Image Image Image

LinkedIn

Use LinkedIn To Teach And Not Sell

March 18, 2014 | By | No Comments

Social Media for Law Firms Ok so your law firm has a LinkedIn. Awesome! Now what? You can’t just check off the box; the page you launched needs to be your jumping off point to generate leads and inbound web traffic. LinkedIn can be a major sales lead driver for law practices. LinkedIn drives 64% […]

Morgan Stanley Smith Barney’s Rules for Embracing Social Media

January 2, 2013 | By | No Comments

Most employees in the financial industry don’t have the individual agility of communicating via digital and social media sites to share industry-related opinions or news. Any information being disclosed by an employee or on behalf of the institution cannot swiftly make it across real-time feeds, due to regulatory constraints. Morgan Stanley Smith Barney, (MSSB), stands […]

07 May

By

No Comments

LinkedIn Ads: The Basics, And Some Tips For Getting Started

May 7, 2012 | By | No Comments

A LinkedIn ad can be a very useful social media marketing tool when used properly. Learn how to create a personalized LinkedIn ad for your business and watch it work.

23 Jan

By

No Comments

Pardot Study Shows Twitter Most Popular Among B2B Marketers, But LinkedIn Has Best ROI

January 23, 2012 | By | No Comments

What social network should B2B marketers be focusing on? Which social network will give marketers the highest return on investment? Read to find out more.

20 Dec

By

No Comments

Social Media ROI – More Than Fans

December 20, 2011 | By | No Comments

So how do you get the masses talking? Tactics include polls, surveys, and even directly asking for feedback on a product or a relevant issue. Brands might also try a loyalty reward (a subject Ben’s post also touches on). This type of incentive is a great way to get consumers buzzing about your brand. Remember, make that loyalty reward conversation-worthy. Think about offering deep discounts or soliciting feedback on a soon-to-be-released product or service.