McDonald’s Tries to Squash Racial Rumor with Twitter
June 13, 2011 | By admin+ | 2 Comments
After a racially driven hoax was posted on Twitter, McDonalds’ was forced to defend its brand.
June 13, 2011 | By admin+ | 2 Comments
After a racially driven hoax was posted on Twitter, McDonalds’ was forced to defend its brand.
June 13, 2011 | By admin+ | No Comments
On OPEN Forum, Rohit Bhargava writes about how brands can build a meaningful backstory to connect with consumers. For example, a company might share a narrative that involves the “passionate enthusiast” (the entrepreneur driven by personal passion to build a great business) or the “inspired inventor” (who, through drive and vision, creates something brand new).
June 10, 2011 | By admin+ | No Comments
Read about the people and businesses making knucklehead decisions.
June 9, 2011 | By admin+ | No Comments
Social media’s inherent openness gives decision makers plenty of reason to be nervous. After all, it can be a scary prospect to give consumers a forum in which to say virtually anything about the brand, products, and employees.
June 9, 2011 | By admin+ | No Comments
How will the addition of Facebook’s Tag Suggestions change privacy and security around online tagging?
June 8, 2011 | By admin+ | No Comments
Regulations and compliance issues have largely made those in the financial services sector think long and hard about utilizing social networks and other new media platforms to connect with consumers. But now Morgan Stanley Smith Barney will allow a test group of 600 of their brokers nearly full use of LinkedIn and restricted use of micro-blogging site Twitter.
June 8, 2011 | By admin+ | One Comment
Tim League of Alamo Drafthouse shows brands why transparency works online, even when it is very aggressive.
June 7, 2011 | By admin+ | 8 Comments
Politicians continue to make mistakes and the web. Rep. Anthony Weiner is another congressman who underestimated the power of the web and now has to live with it.
June 6, 2011 | By admin+ | One Comment
There’s more to social media content than text. Think video. Yaniv Axen recently wrote “8 Reasons Every Ecommerce Site Should Get Serious About Video.” While his focus is on ecommerce, video is also a smart addition to social media strategy.
01 Jun
By Jeanine Nelson+
One Comment
One Way to Deal with Negative Social Media Comments
June 1, 2011 | By Jeanine Nelson+ | One Comment
How do social media reps deal with not-so-nice comments in a public forum like a blog? Brenda Somich on Social Media Today shares tips for dealing with negative blog comments, but her tips can be used as a guide for dealing with negative reactions on other social media platforms as well.