Businesses are still searching for how they can build a beneficial social media policy. See how you can protect your brand with a Corporate Social Media Policy.
Marketing expert Chris Brogan writes that the branded blog is your personal real estate. Where you hang your hat, so to speak. You can customize or add and subtract features. You can collect and store data. Etc. So what is Google+ then? I agree with Chris—like other social networking channels, it’s an outpost (others have referred to these outposts as “digital embassies”).
After Yahoo! released a similar product with a similar name (Yahoo! Play, AOL Play), AOL responded with a very funny, tasteful viral video to sarcastically point out that Yahoo’s ideas were not original.
“Google Santorum” The phrase was emblazoned on a t-shirt I saw recently. As a socially liberal native of Pennsylvania, I knew exactly what this reference to former PA Senator Rick Santorum meant. To be honest, I was very surprised to learn that the “Google problem” was still an issue for the now-presidential candidate. It started [...]
New media and small biz marketing consultant Jeff Korhan, on Social Media Examiner, shares one fresh reason: As social search gains traction, Google and other search engines, he writes, are giving greater emphasis to content with real-time info, including time and location.