Data analysis can completely change the way your business operates online. Read some tips from Social Strategy1 Analyst Jennifer Munoz on how to use data analysis for your benefit.
The voice of the customer. Social platforms give brands the ability to listen to what the customer wants and needs. But after reading a Susannah Edelbaum post on fashion biz blog The High Low, I found myself asking: Is it possible for brands to rely too heavily on the voice of the customer? She presents [...]
Businesses are still learning about social media and what it can do for their brand, but why aren’t most brands using social media for Corporate Intelligence?
The Missoni line launch for Target caused some serious buzz but not all it was positive. Read what people were saying and what this will mean for the Missoni Brand.
Simply adding a Facebook “Like” button to your website is not a social media strategy. Read some tips from Pam Moore on how to avoid making mistakes on social networks.
Actress Leisha Hailey was kicked off of a Southwest Airline flight for kissing her female companion. She quickly took her issue to Twitter and created an enormous PR mess for Southwest Airlines.
A corporate policy for social media is a must for every sized business. Your employees are out there using social networks, so teach them the proper ways to use social media.