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Reputation Management/ORM

01 Nov

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How to Build a Stronger Online Community

November 1, 2011 | By | No Comments

Are you doing enough for your community? Chris Brogan discusses steps to take in order to help please your community.

27 Oct

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How Data Drives Conversations Online

October 27, 2011 | By | No Comments

Data analysis can completely change the way your business operates online. Read some tips from Social Strategy1 Analyst Jennifer Munoz on how to use data analysis for your benefit.

20 Oct

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Twitter Users Say “Respond to My Complaint!”

October 20, 2011 | By | No Comments

Only 33% of people who submit complaints on Twitter get a response. Why do so many companies struggle with customer service online?

18 Oct

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Can Brands Rely Too Heavily on the Voice of the Customer?

October 18, 2011 | By | No Comments

The voice of the customer. Social platforms give brands the ability to listen to what the customer wants and needs. But after reading a Susannah Edelbaum post on fashion biz blog The High Low, I found myself asking: Is it possible for brands to rely too heavily on the voice of the customer? She presents [...]

12 Oct

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What’s in Your Name? Check Social Media Before Naming or Rebranding

October 12, 2011 | By | No Comments

Find out why it is very important to research potential brand and company names thoroughly on the web. Does Qwikster ring a bell?

06 Oct

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Social Media Backlash for Target Missoni Mess

October 6, 2011 | By | No Comments

The Missoni line launch for Target caused some serious buzz but not all it was positive. Read what people were saying and what this will mean for the Missoni Brand.

05 Oct

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Does Your Brand Pass the Social Business Test?

October 5, 2011 | By | No Comments

Simply adding a Facebook “Like” button to your website is not a social media strategy. Read some tips from Pam Moore on how to avoid making mistakes on social networks.

03 Oct

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She Kissed a Girl, Southwest Didn’t Like It – Media Picks Up Star’s Tweeted Complaint

October 3, 2011 | By | No Comments

Actress Leisha Hailey was kicked off of a Southwest Airline flight for kissing her female companion. She quickly took her issue to Twitter and created an enormous PR mess for Southwest Airlines.

29 Sep

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Workers’ Social Media Misuse Dogs Employers

September 29, 2011 | By | No Comments

A corporate policy for social media is a must for every sized business. Your employees are out there using social networks, so teach them the proper ways to use social media.