4 Ways to Build Social Strategy that Stands on Trust
May 10, 2010 | By Dennis Stoutenburgh+ | No Comments
Be transparent– Part of building trust with an online influencer and others is letting information out there: the good, the bad, and the ugly. That means if your CEO’s blog is peppered with posts calling her a soul-less corporate machine, leave them up. Despite the nature of the comments, your openness will convey to consumers that you don’t have anything to hide.
