Social Strategy1

Is Plugging the Leak Before the Mess Possible?

There is not a more critical area of your business in this ever evolving world of social media than knowing just enough to be dangerous in implementing and measuring an effective social strategy to communicate with your clients and prospects.

Online Listening for On-target Rep Management

You may not be as big as BP. Your crisis may not affect millions of people or thousands of square miles of land. Yet you do need a comprehensive reputation management plan designed to give you the information you need to effectively communicate to stakeholders. Social media monitoring is a smart way to protect the investment in your brand. Here’s how online listening can boost reputation management:

Creating Content Your Customers Must Have

The perfect product. The best brand. Even if you have these you can still find yourself lagging behind if you don’t take control of your social media content. The truth is you need more than a flashy website to get customers talking about your brand. What you need is content. Valuable, easy-to-access information that leaves consumers tweeting their rave reviews to the world. How do businesses create must-have content?

Tell a story

Building Trust into Your Social Media Strategy

Be transparent– Part of building trust with an online influencer and others is letting information out there: the good, the bad, and the ugly. That means if your CEO’s blog is peppered with posts calling her a soul-less corporate machine, leave them up. Despite the nature of the comments, your openness will convey to consumers that you don’t have anything to hide.

Staffing for Social Media Strategy Success

Just because your boss’s 18-year-old niece spends her life on Facebook doesn’t make her qualified to act as your online listening specialist. What’s more, social media monitoring and online reputation management are emerging fields. As a result, it can be challenging to find staff members who have expertise not only in social media monitoring but also in the sound business strategies needed to make any new endeavor a success.

A Personal Case of Social CRM; It’s About Time

My latest escapade drew several lines to what is constantly being discussed in the definition of the vernacular Social CRM. This is not about defining it but more of my personal experience and how it depicts how the Social Audience (prospects, leads, customers, partners suppliers) interact with brands. Actually, I will put the Social Audience this context; anyone along the lines of a “stakeholder” that a company depends on for its success.

Translating the Voice of your Customer Data into Action

Linking the voice of the customer to business processes and results, and integrating that voice into management and operations.

Social Strategy1 Announces Release of Advanced Social Strategies and Online Brand Management Services

ShareIt’s official.  Social Strategy1 is live and operational and you can follow us on Twitter @ SStrategy1.
Yesterday we announced the launch of an advanced program that links social media monitoring (SMM) and real-time online reputation management (ORM).  Delivered as a comprehensive service, our online solutions help businesses implement and manage a complete strategy for effectively integrating [...]

4 Reasons Why It’s Not About First Page Results Anymore

ShareCongratulations. Your website, which sets the industry standards for aesthetic and use, is ranked on the coveted first page.  But focus your entire web strategy around site stats and first page rankings and you’re likely missing out on one of your most valuable assets—the voice of the customer.  Here are four reasons why your online [...]