When using a personal social media account you can get away with the occasional mistake, but when it comes to posting for your business, good Twitter etiquette is essential. Twitter blunders can be entertaining when they happen to other people, but when your business is on the line, it’s a different story. After you… Read more
4 Surefire Ways To Increase Inbound Links
Although search engine algorithms sometimes change, inbound links always play an important role in website rankings. The more inbound links you have, the higher your page is likely to rank when a potential customer searches keywords related to your site. Search engines like Google assume that a website is… Read more
2012 American Express Customer Service Barometer
A recent customer service study performed by American Express shows that social media users are valuable customers to have. American Express surveyed social media users and non-users alike, and found that social media users have markedly higher customer… Read more
Social Media Communities 101: Getting Started
The definition of “community” has expanded to cover the vast new opportunities offered by a global marketplace. Your geographic community is no longer restricted to the people who come into your store, or even to the people in your neighborhood or town. The boundary of your community is now… Read more
E-commerce Search Engine Optimization For Beginners
The ranking of your website in Google and other search engines depends on the success of your search engine optimization (SEO) efforts. SEO is very important when you are trying to attract attention and customers to your e-commerce site. For beginners in the SEO… Read more
Twitter Improves Recommendation Feature: How This Helps Your Small Business
Having a branded Twitter profile is great, but it doesn’t count for anything unless there are people following it. There are any number of ways that you can gain Twitter followers and promote brand awareness, like maintaining a focused, interconnected social media presence elsewhere, getting engaged… Read more
Social Media For Beginners: 10 Tips To Get You Started
Social media is revolutionizing the business world, and it has become a vitally important marketing tool for enterprises of all sizes. However, social media must be leveraged correctly for it to have the desired impact, and there are best practices that you should learn to harness and apply. If… Read more
LinkedIn Ads: The Basics, And Some Tips For Getting Started
Need to expand your business’ marketing campaign? LinkedIn ads are a great place to start, as using this social media tool offers significant benefits, particularly over other employment websites. Because LinkedIn allows for strategic targeting, with profile data delivering up to 10 times… Read more
Pinterest As A B2B Marketing Tool? Here’s How
In social media, trends come and go; however, social media is here to stay. Pinterest, the new kid on the block, in particular is likely to become a major player in the social media world, with its visual focus and unique style. The goal of any B2B’s marketing strategy is to grow brand awareness, build relationships, and… Read more
Reputation Management Critical In Social Media: A Few Tips
Word travels fast in the world of social media. When the buzz is positive, you have a powerful marketing tool at your fingertips. But when the buzz is negative, however, you could have a serious PR problem on your hands. That’s why reputation management is critical… Read more