Making your online business come alive and thrive requires patient link building and a deliberate plan for reaching out to both potential customers and leaders in your industry. Link building is the process of cultivating high-quality, relevant links to your site from external sites, such as other… Read more
Crisis Management: When Times Are Tough, Tweet
When it comes to public relations, crisis management has always been essential for businesses large and small. But in today’s world, where social media can make a small-town misunderstanding into a international PR nightmare overnight, your strategies for crisis management have to change just as fast, if not faster. If you… Read more
Business Marketing: Is Your Blog Doing The Job?
The rise of social media has had a monumental effect on the world of business marketing. If you’re among the millions of business owners who have made a foray into the blogosphere in an attempt to improve your search engine rankings and connect with new customers, it’s vital that you invest some effort… Read more
Social SEO Is The Future Of B2B Marketing: Are You Ready?
Online marketing experts are preparing for the next big trend in the world of internet marketing: social SEO. This technique harnesses the power of social media outlets like Facebook and Twitter to connect your business to many customers - much more than could be reached through traditional channels, or even standard… Read more
YouTube Marketing 2.0: Moving Your Video Up In The Google Rankings
With Google’s ever-changing metrics, it can be hard for businesses to stay up to date on social media marketing best practices. YouTube has recently garnered the attention of content marketers, due to its high traffic and ability to boost rankings. But you can’t just upload your YouTube… Read more
Customer Relationship Management: 5 Trends That Will Shape The Next 5 Years
On the Software Advice Blog, Lauren Carlson, CRM analyst at Software Advice.com, predicts five significant trends in customer relationship management for the next five years. Her forecasts are supported by observations from leading CRM experts, including: Paul Greenberg, owner, The 56 Group Esteban… Read more
Profitable Use Of Social Media Monitoring: A Social Strategy1 Strategic Paper
If you receive a customer compliment or complaint via telephone or email, you probably respond immediately. But what do you do if somebody mentions your product or business on Facebook or Twitter? What if they mention you on one of the social networks where you don’t even… Read more
Effective Business Blogging Takes Time: 6 Tips For Shaving Hours Off Of The Process
You already know that business blogging is important. That’s not the issue. The issue is finding the time to keep up with your blog regularly. Your schedule is already full, and now you have to devote hours to dreaming up topics, writing compelling entries and making sure you stay… Read more
Pinterest Flexes Its Muscles In A Flash; Referral Rate Growing Exponentially
At first glance, Pinterest may seem like just another social media tool, but further inspection suggests much more depth. While Facebook continues to outperform all other social media sites in terms of referrals — the golden ticket to high SEO rankings — Pinterest rates surprisingly… Read more
Social Media Referrals Key In Buying Decisions
Word of mouth has always been key in making successful sales. Even in our high-tech world, people rely on referrals from human sources — even if they’ve never met the person. Today, they look for social media referrals. To remain sharp in business, you must learn how to attract and… Read more