With every other person turning into a social media influencer, Instagram has become a new-found career option. It sounds very lucrative, and people are earning millions through it. So, if you are wondering how much does Instagram pay for 1K followers, you will get your answer here.
Instagram pays around $1420 per month and $10 to $100 per post for influencers with 1K followers.
But how do these numbers work? Are you just paid based on your number of followers? There are many such questions, which this article will address.
Let’s make you a bit more familiar with Instagram monetization.
Does Instagram Pay For Followers & Likes? (The Truth)
Instagram doesn’t pay for followers and likes directly.
So, before you fall into this trap, I will explain how this works. You won’t be getting any money from Instagram solely for the number of followers.
It is the sponsorship deals and promotion programs that you are paid for. You can collaborate with various brands and then set your charges based on your followers.
Of course, if you have 1K followers, your charges will bring you profit. However, it doesn’t mean that you can’t earn money if you don’t have 1K followers. It all depends on your negotiation skills.
For that concern, I will be giving you some tips in the further sections. Before that, let’s talk about the money-making potential of Instagram.
How Much Money Can You Make On Instagram
You can make around $901 to $3,920,000 per post on Instagram. Although the numbers look bizarre, the variation is based on your number of followers and engagement.
If you have 1K to 10K followers, Instagram can pay you $901 per post for the affiliate programs and sponsored ads. And speaking of $3,920,000, this is Ronaldo’s per post earnings.
Now, it’s quite clear that your popularity and engagement only will serve you well on Instagram. However, many other factors affect Instagram earnings. Let’s discuss them briefly!
Factors Affecting Instagram Earnings
If you want to shine on Instagram and earn well through it, go through the below factors. If you understand them correctly (I will make sure!), you can easily ace the Instagram game.
1. Follower Count
The number of followers is directly proportional to Instagram earnings. A higher follower count means a larger audience to rely on and, thus, more chances of getting your product noticed.
Therefore, influencers with a large number of followers make millions per post.
2. Influencer’s Niche
If you want to give people reasons to follow you, being niche-specific is the key. As everyone is turning to social media for any query, if you offer precise solutions, you will make a considerable profit.
Even more, a particular niche plays a more important role than the follower count to attract a loyal audience. If you don’t have many followers but you are offering what people want, your earnings will soar.
3. Engagement Rate
Instagram pays more for posts with higher engagement rates, which are translated based on the number of likes, comments, and shares.
You must be wondering: if Instagram doesn’t pay for likes and comments directly, then how does it matter? A higher engagement rate means more interaction with the audience, which can generate more views for the brands and ads.
Thus, the post with higher engagement will make more money.
4. Quality of Content
Everyone values quality, and so does your Instagram audience. Creators with well-crafted posts are likely to have more engagement and, likewise, more earnings. And when advertisers notice such content, they offer higher charges for their ads.
5. Type of Contract Deals
Various brands are much more reputed than the others, and thus they are preferable. It is a type of contract deal that defines your Instagram earnings. A promoted ad tag will not pay you as much as a dedicated post will.
Similarly, a local brand won’t pay you as much as a global brand like Puma will. Consequently, this brand collaboration depends on your followers and engagement rate.
How Much Do Instagram Influencers Make: Highest-paid Instagram Influencers
Instagram influencers make around $1000 to $1 million per post. This range is based on the type of influencer, their engagement rate, and their niche. It sometimes translates according to the number of followers as well.
For a nano-influencer with 1000 followers, the earnings will be much less than average. And for a mega-influencer with 100+ million followers, the earnings will be much more than the estimated amount.
So, we always take inspiration from superiors, and here are the highest-paid Instagram influencers of the era. Just look at their follower count, and you will get an idea of how it affects earnings.
| S.No. | Instagram Influencer | Average earning per post (millions) | No. of followers (millions) |
|---|---|---|---|
| 1. | Cristiano Ronaldo | $3.92 | 617 |
| 2. | Leo Messi | $2.94 | 497 |
| 3. | Kylie Jenner | $1.83 | 399 |
| 4. | Selena Gomez | $1.73 | 429 |
| 5. | Dwayne Johnson | $1.71 | 395 |
As you have now seen the exact figures that the influencers are making, you should know how to make them the right way. Follow their path, and you can earn millions through Instagram.
Instagram Influencer Earnings by Follower Count
Here are the estimated earnings per post:
| Follower Count | Estimated Earnings Per Post | Examples |
|---|---|---|
| (1,000-10,000) | $10-$100 | Local fitness coach, niche food blogger, small-town fashion enthusiast |
| (10,000-50,000) | $100-$500 | Up-and-coming travel photographer, sustainable beauty blogger, DIY craft expert |
| (50,000-500,000) | $500-$5,000 | Popular cooking blog, tech reviewer with dedicated audience, growing fashion influencer |
| (500,000-1 million) | $5,000-$10,000 | Fitness model with large following, lifestyle vlogger with engaged community, established travel blogger |
| (1 million+) | $10,000-$1 million+ | Celebrities, major athletes, top fashion icons |
How To Make Money On Instagram: 7 Ways!
1. Promote brands via sponsored posts
If you have an impressive and loyal following on Instagram, you can collaborate with different brands to promote them. This is what we call influencer marketing, which on average, can help you make $3000 monthly.
2. Explore Affiliate Programs
Affiliate programs let you sell other people’s products in return for a commission. You can also link your different websites and social media handles to get more profit through it.
3. Sell Virtual Products
Instagram lets you sell your virtuals, like animations, videos, paintings, and posters, as per the quality of your product. You can make impressive money if you promote and sell it effectively, and building an online portfolio is a way to do it.
4. Earn Live Badges
You can also earn by getting live badges on your live sessions. It is something similar to the monetization method used in TikTok and Twitch which gives you an added tip of almost $1.99 for just two hearts.
5. Instagram Consultation Services
If you are good at something, helping others with it will get you a fair share of the money. You can sell your Instagram marketing strategies or similar courses as per your charges. In fact, Nathan Chan is doing the same and making $1,9996 per course!
6. Earn through an Online Store
Instagram is a great way to sell your physical products via an online store. You can make a page, promote it, and then build a brand over Instagram that can bring you many customers and, with it, a great sum of money.
7. Content Monetization
Similar to YouTube, Instagram also lets you monetize your content. You can create reels, videos, and other similar visuals to promote yourself and other brands as well.
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Summing Up!!!
Instagram is a tempting platform for anyone who wants to earn money quickly, but it doesn’t pay you so easily. You have to sell products, build a brand, and affiliate to get some cash flowing through it.
If you have 1K followers and you think that Instagram will pay you $100 per post of yours, that’s not the case. So, now that I have sharpened your Instagram concepts, you can go on to explore all the possibilities.
Also, Instagram runs some bonus programs for monetization that are currently not available. However, if there is any advancement, I will keep you updated here.
FAQs
Instagram pays around $1420 per month and $100 per post for 1K followers. This is the average earning that an influencer makes through sponsored ads and deals. It can also vary according to the influencer’s popularity.
Instagram pays around $5,000 to $25,000 per post for 1 million followers. The influencers making such an amount of money through Instagram are referred to as mega-influencers.
Instagram pays approximately $50 to $500 per post for 10K followers. However, some influencers do even earn more than this, and this is just an estimate as per the data available.
Instagram does pay for reels if you use its monetization methods like promotion tags, ads, and more. You can earn around $5000 to $10,000 a month through reels.
Instagram doesn’t pay you solely for a post; it pays according to the brands and deals. For an average influencer, Instagram pays around $200 per post. However, the per-post charge can vary dramatically depending on the influencer.
As a Social Media Specialist, Paulward brings a wealth of knowledge and experience to our team. They have a passion for Social Media Specialist and are dedicated to helping our clients succeed.
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