While being the highest paid celebrity on Instagram with a whopping 608 million followers, Cristiano Ronaldo has left top social media influencers behind. Plus, his per-post earnings made me wonder how much does Cristiano Ronaldo make from Instagram.
Moreover, with such a massive following on Instagram, big-budget brands are chasing him with a large amount of cheques for a single post, making him the highest-earning athlete on the social media platform.
The estimates suggest that Ronaldo makes approximately $2.1 million euros per post, which reaches every corner of the world.
But it doesn’t end here, because in the article below, I have also shared how Ronaldo makes more money than instagram influencers, which will give you insights into his Instagram earning pattern.
So, let’s get into the details!
How Much Does He Charge For Per Post?
Christian Ronaldo has 593 Million followers on Instagram, and the player is making more money from Instagram than from his profession.
Brands that pitched him on Instagram include Anti-dandruff clear haircare brands, Nike Football, six pad Europe, skincare brands, and sports brands. His Instagram handle has grown rapidly, and he earns $2.5 million per Instagram-promoted post. And his annual income from Instagram is approximately $135 million.
Being the highest earner and the most followed celebrity on Instagram, one of the marketing executives from Hopper has revealed that companies are ready to pay him $ 2 million per post to access his insane reach.
The report says his earnings have eclipsed the world’s biggest celebrities like Kylie Jenner, Selena Gomez, and Emily Ratajkowski. He has done many sponsored ads with brands outside the sports market because of his status on Instagram.
Why Is He Making More Money Than Instagram Influencers?
The Popular player who chooses water over Coca-Cola has become a famous star in recent months. For unique reasons, he makes more money being a footballer than other Instagram influencers. Let’s understand them.
1. Great Marketing Techniques:
Cristiano Ronaldo loves to create a controversial view on social media that makes him go viral, and people love his presence. He ensures he stays well connected with his audiences on social media by posting his achievements, wins, celebrations, etc. Creating an impression in front of your audience is a technique that Ronaldo has learned beautifully.
2. Higher Engagement rate
Ronaldo has an Instagram following of more than 400 million, and his posts get higher engagement in seconds, making him the highest earner on Instagram compared to other influencers. The engagement he makes with his followers plays a great role in getting paid the higher amount; he not only inspires his followers or fans and loves to connect with them through his post to earn higher engagement.
3. Unique Personal Branding Strategy
Ronaldo has built a great image in front of his audience by promoting different brand-sponsored posts on Instagram. He has become the most authentic and accessible celebrity to his audience. His brand has segments like footwear, denim, eyewear, perfume, and underwear that have helped him build his personality and branding skills.
The company tries to reach out to him with great offers because of the big audience image he has created. And his earnings have grown rapidly, more than an Instagram influencer.
4. Brand Approvals
A brand gets attracted to the personality, and Ronaldo is a fitness freak and posts a lot about lifestyle and fitness loved by the audience. This is why brands give him the approval to promote their brands. That not only influences the audience but other brands too.
So, Ronaldo, with a great personality, attracts bigger brands and earns a large income from Instagram.
A Few Examples Of Cristiano Ronaldo’s Paid Partnerships
1. Paid partnership with Jacobandco
2. Paid partnership with Binance
3. Paid partnership with Clear MEN
A Glimpse Into Cristiano Ronaldo’s Instagram Success
The 233 million Instagram users who follow Cristiano Ronaldo aren’t really soccer fans.
While six million likes on photos of Ronaldo playing for Juventus may sound like a lot, they only make up about 2-3% of his total audience.
They enjoy about the same level of popularity as his sponsored posts advertising shampoo or protein shakes.
Selfies, family vacation photos, or pictures of him working out at the gym are likelier to connect with his followers and draw in twice as many fans.
Based on these facts, The experts at Forbes say,’ Ronaldo can be a full-time social media influencer and still earn millions even if he leaves football.’
Further, they say, ‘no other footballer or athlete has done it like Cristiano Ronaldo.’
Moreover, the reason behind Ronaldo becoming the 1st soccer player to earn 1 billion in June 2023.
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Final Verdict: How Much Money Does Cristiano Ronaldo Make From Instagram?
Not only is he earning more money, but he is setting an image in front of his fans and followers that are difficult to create. Ronaldo is the most followed and highest earner on Instagram, but he also makes the audience a part of his life, giving him more engagement and followers.
By surpassing Kylie Jenner, Ronaldo gained instant followers after his 37th birthday, and the Manchester United player is the most popular and theory on social media.
By building their personality and image in front of his audience, he is also a down-to-person living his life fully and ensuring his fans know about it. Through this, Ronaldo creates a topmost-earner image in front of his followers.
As our Content Writer, Conway is responsible for Writing the content for our blog. With a degree in Mass Communications, they bring a unique perspective to our team and are dedicated to helping our clients achieve their goals.
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