Need numbers to gnaw on?  A report sponsored by Hootsuite and facilitated by UK firm Useful Social Media revealed interesting tidbits about the state of corporate social media on both sides of the pond. Michael Brito shared the highlights:

• 41% of corporations say they have no staff dedicated to social media.
• 4% report having a dedicated social media department.
• 89% say social media is becoming a more important part of their corporate marketing strategy.
• 60% do not feel confident they’re measuring their social media marketing’s impact accurately.

The last stat is the number that jumps out at me. It makes it appear as though many companies are poking around in the dark when it comes to social—and that’s not a sound long-term strategy for running a successful campaign.

Why do you think so many don’t feel confident in their ability to measure social media impact?