Archive for August, 2010
Social Media for Social Responsibility
And there’s nothing wrong with sharing those corporate social responsibility efforts (CSR) with consumers. In fact, social media is the ideal way to share those efforts with the world. Here are tips for incorporating social responsibility projects into social media strategy…
Read moreSocial Media Toolkit: The Company Profile
From sentiment monitoring to online reputation management, social media offers businesses consumer insight and relationship building that was just a dream a few years ago. But you can’t reap any of those advantages if you haven’t implemented the most basic component of social media strategy: the company profile.
Read moreEngage Consumers - Corporate Blogging for Fun and Profit
No, this isn’t a continuing ed class at your local community college. This is about writing a blog that will help nurture those valuable online influencers. And, if you follow a few simple tips, you might just have a little fun doing it.
Read moreCrowdsourcing – Outsourcing Social Media Style
Social media is transforming business. It’s changed the way we communicate, the way we market, and, now, it’s changing the way we access ideas and creativity. Crowdsourcing is a rising trend in social media. This term, which was coined by Wired‘s Jeff Howe, describes entities that asks the masses—not employees—to contribute products, services, or ideas.
Read moreShort but Tweet: 3 Tips for Smarter Social Media Writing
Unless you’re selling equipment that requires a six-figure investment it’s best to choose words that are short but sweet. If perchance you endeavor to exhibit a tendency to utilize immense verbiage in order that you may purvey your wares and offerings, be assured that your current and potential clientele may soon endeavor to procure another source for their intended purchase. Get it? In fact, the rule of thumb is to use the same language you’d use in a face-to-face conversation.
Read more5 Questions to Ask During the Planning Process
Just a few short years ago, blogs were the arena of angst-ridden teens and techno-geeks. Today businesses have transformed them into a tool that engages customers, which, in turn, builds profit. External corporate blogs not only provide consumers with information, they also allow brands to tap into the voice of the customer (VOC). What’s more, these blogs can act as the foundation for building an online reputation.
Read more3 Ways to Bungle Online Reputation Management
Want to watch your boss turn forty shades of red? Looking for a way to enrage board members? Perhaps you just want to tank the brand your team has worked so hard to build? Look no further, my friend. Here’s a down-and-dirty guide to transforming your brand’s online reputation management into a headline-earning disaster…
Read moreGlobetrotting Social Media Strategy – 3 Tips for Going Global
Cross-cultural interaction will expose you and your team to diversity. Perhaps the consumers don’t rely on video as much as you’d expected or maybe clients avoid posting personal photos and favor avatars instead. That’s why social media blogger Nadja Specht writes that you’ll need to be ready to make mid-course corrections. Set up checkpoints along the way so you can assess the strategy and make necessary adjustments.
Read moreOnline Blunder Busters- Online Listening and Other Methods to Oust the Oops-ies
When a four-year-old has an oops-ie it’s typically not a big deal. At worst you find yourself irritated, inconvenienced, or embarrassed. Employee oops-ies are an entirely different animal. A twitchy finger that accidentally hits “Reply All.” A travel-weary salesperson tweeting frustration about an A-list client. Social media’s ease of use makes it all too easy for those “uh-oh’s” to become “Oh, no’s!” Check out these three strategies for minimizing those headache causers.
Read moreWhere’s that Blasted Waldo? – How to Search the Social Media Haystack
While most of us aren’t looking for Waldo anymore, you may find yourself charged with finding and building relationships through social media. It can be overwhelming—after all, according to research by Pew, nearly three-quarters of teens and young adults use social network sites. So how do you find the users you need to connect with? Here are three of the online places where your customers might be hanging out…
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