Archive for July, 2010
The Keywords You Need for Social Media Success
You know enough about social media to know your brand’s moniker is a critical keyword in your online listening campaign. But if your social media monitoring strategy consists solely of searches for the brand name, then you might be missing out on a treasure trove of readily-available intelligence. Here are other keywords you should add to your online listening list:
Read moreOnline Listening and Social Engagement Dictionary
While school may be out for the kids, learning never stops for savvy business professionals. If you’re looking to engage customers with a social media strategy, it’s time to learn some new vocabulary words. Don’t worry—there won’t be a quiz at the end!
Read moreBusting the Myths that Prevent Social Media Strategy Success, Part II
Myths are as ubiquitous as Twitter accounts. So here are three more busted myths that will start you down the path to social media strategy truth…
Read moreBusting the Myths that Prevent Social Media Strategy Success, Part I
Bigfoot. The Loch Ness Monster. Chupacabra. We all love a good myth—until it starts to affect our bottom line. And while stockholders and customers don’t give a hoot if you believe in mysterious furry woodland creatures, they will care if myths about social media get in the way of building customer loyalty, boosting profits, or creating a better product. Here are four myths about social media strategy that we’re busting here and now…
Read moreVoice of the Customer (VOC) – More Than a Customer Service Buzzword
From “United breaks guitars” to Comcast’s team of Twitter monitors, blogs abound with stories of how the voice of the customer (VOC) impacts the service component for everyone from mom-and-pop shops to Fortune 500 firms. Yet the truth is that the voice of the customer affects so much more than how a brand handles complaints. Here’s how online listening and VOC improve other critical business functions…
Read moreThe 411 on Social Media ROI
From the Facebook page to the regular Tweets, your company is starting to get the hang of this online listening and social engagement stuff. So how do you know it’s all working? Here are four ways to help track ROI for a social media strategy.
Read moreOnline Listening – Your Brand’s First Defense in a Crisis
If you’re already on board with the social media bandwagon, chances are that you know what these channels can do for crisis communications. Tweets, blogs, and forums let you disseminate information quickly to targeted audiences without the filter of traditional media outlets. But while you may be using social media to broadcast crisis-related messages, you may be missing another critical part of any crisis strategy: social media monitoring. Here’s what online listening will do for your plan…
Read moreInfluencer Engagement Programs
For years, word of mouth (WOM) has been the gold standard of marketing. With the tsunami that is social media, however, WOM has morphed into something much more powerful. Now, when Annalisa falls in love with a new product, she tweets, she blogs, she tells anyone who’s listening online just how hella good the product is. If you want to leverage that same power for your brand, check out these frequently asked questions about how to do it through influencer engagement programs…
Read moreIs Your B2B Social Media Strategy MIA?
We’re halfway through 2010. And every day the power of social media becomes more apparent—from fan-building online campaigns to the transparency of corporate blogs. Yet a recent survey found that a whopping 60% of B2Bs have little or no strategy for online social engagement.
Read moreUsing the Green Thumb on Social Media Strategy
The Green Thumb. We all know one. Maybe your dad causes a tomato plant to produce fruit simply because by touching it. Perhaps your next-door neighbor’s front porch is an obnoxious display of blooms and greenery. Here’s how you can use green thumb know-how to nurture your online listening and social engagement campaign…
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