Social Strategy1

Revenge of the Customers – 2 Points You Need to Remember

Social media has democratized communication. As recently as a decade ago, most customers had few outlets for their customer service issues. They could gripe to friends, write a letter, or send an email. Now the world knows when Emma and her band of merry blog followers think your new product is fit only for landfills. While this new paradigm can be frustrating, you can deal with it professionally by keeping two important points in mind…

Won’t You Be My Neighbor? Building Brands By Nurturing Community

From posting blogs to answering tweets, we’ve all seen the laundry lists of ways to build an enthusiastic online influencer through social engagement. While these tried-and-true techniques are effective, there’s another fan-fostering strategy you should consider: building a community.

Become the Wizard of Online Listening

A Kansas farm girl, a motley crew of misfits, and a band of flying monkeys. What can The Wizard of Oz, a 71-year-old flick, teach us about social media strategy? As it turns out, quite a bit.

Shopping List for Social Media Monitoring Success

You’re searching the Web because you know it’s time for your company to start a social media monitoring and reputation management program. By now, you’ve also done enough homework to know that it’s not something you want to do in-house. After all, you don’t really want to invest time and resources in a project that’s not your bread-and-butter. Here’s your shopping list for finding a best-in-class social media monitoring service…

The 3 Essentials for Nurturing Social Media Strategy

“Mommy. Mommy. Mommmmy!! Look at me!”

Anyone who’s been around kids knows what happens next. Mom turns her attention to her child, even if just for a moment, and the child lights up like a Christmas display. It’s social engagement at its most basic level. And while it might be impossible to replicate that kind of love in customers, an effective social media strategy can foster fans that shout praises and attract leads. Check out these three tips for laying the groundwork for a social media monitoring plan that nurtures starry-eyed online influencers…

SMM FAQ – Social Media Monitoring Frequently Asked Questions

Think online listening is as simple as putting your ear to the virtual door? Not quite. In fact, the social media landscape changes so often that even companies who’ve had an online presence for some time find it hard to keep track of what’s going on. Here are three FAQ about the evolution of social media monitoring…

What Is Your “Uh-Oh” Online Strategy?

There is an urban definition to the phrase “Uh-Oh Spaghetti-O”, that I will leave it to you to research but it could have some significance on the latest recall of 15,000,000 pounds of the popular “SpaghettiOs” canned products due to under-processing. I do not think it will totally destroy the brand but it will put doubt in consumer’s minds when they pass it in the grocery aisles. It will cast some shadow of concern with other products under the Campbell Soup Brand.

Social Media Strategy – Planning for Success From the Inside

Capable of bending steel. Able to leap tall buildings in a single bound. Okay, maybe social media isn’t that strong, but it is powerful stuff. That’s why implementing a successful social strategy requires not only external changes, such as how to work with customers on a one-on-one level, it requires internal shifts as well.

Is Plugging the Leak Before the Mess Possible?

There is not a more critical area of your business in this ever evolving world of social media than knowing just enough to be dangerous in implementing and measuring an effective social strategy to communicate with your clients and prospects.

Social Engagement – Next-Level Recruitment

Say goodbye to tiring job fairs and pricey “help wanted” ads. Many companies are incorporating talent recruitment into their overall social strategy. Here are 5 reasons social media should become part of your talent search…