Social Strategy1

A Personal Case of Social CRM; It’s About Time

My latest escapade drew several lines to what is constantly being discussed in the definition of the vernacular Social CRM. This is not about defining it but more of my personal experience and how it depicts how the Social Audience (prospects, leads, customers, partners suppliers) interact with brands. Actually, I will put the Social Audience this context; anyone along the lines of a “stakeholder” that a company depends on for its success.

Translating the Voice of your Customer Data into Action

Linking the voice of the customer to business processes and results, and integrating that voice into management and operations.

Best Practices in Social Media Monitoring

Chances are you didn’t take Social Media 101 in college—in fact, the term social engagement, for many of us, meant getting dressed up for a fussy, fancy dinner with elderly relatives. Now, of course, you’re eating lunch over your keyboard trying to figure out how to make the new social engagementwork for your company. Check out these three best practices for social media:

1 - Plan

What’s Preventing You from Putting the Voice of the Customer to Work?

The buzz is about the voice—the voice of the customer (VOC). No, this voice isn’t of that demon-like woman who berated you for screwing up her order during your stint as a high-school fast food jockey.

Social Strategy1 Announces Release of Advanced Social Strategies and Online Brand Management Services

ShareIt’s official.  Social Strategy1 is live and operational and you can follow us on Twitter @ SStrategy1.
Yesterday we announced the launch of an advanced program that links social media monitoring (SMM) and real-time online reputation management (ORM).  Delivered as a comprehensive service, our online solutions help businesses implement and manage a complete strategy for effectively integrating [...]

4 Reasons Why It’s Not About First Page Results Anymore

ShareCongratulations. Your website, which sets the industry standards for aesthetic and use, is ranked on the coveted first page.  But focus your entire web strategy around site stats and first page rankings and you’re likely missing out on one of your most valuable assets—the voice of the customer.  Here are four reasons why your online [...]

De-construct the Landscape: What do you do with social media data?

As social media monitoring (SMM) services make it easier than ever to quantify “conversation,” businesses will need to leverage that data. Here are two ways to turn that info into revenue:

Participate in the Conversation

Listening to what’s being said about your brand but not sure what to do with it?

Are the fans on your Facebook page collecting cyberdust? From blog posts to Tweets, web chatter can be hard to act on. Here are two strategies to leverage the increasingly important act of online listening into fan-creating, revenue-producing action:

4 C’s of Social Media Listening

The conversation. It’s the idea at the heart of social media, and, by definition, part of having an effective conversation is listening. Not sure what you’re listening for? Check out Brandon Gutman’s list of online listening steps. Not only does the ability to listen allow you to hear conversations, it allows you to find online influencers. For example, you may find that high school kids are raving about your new offering instead of the college crowd you’ve been courting.