LinkedIn Company Updates are a powerful way to reach and engage professionals with relevant content across multiple devices. But are your updates resonating with your core audience? There are specific tactics that marketers should keep in mind when creating and posting their Company Page Updates that can dramatically increase engagement and overall reach.

The slideshow below is a simple checklist for marketers to follow so they can be sure their Company Page Updates are optimized for follower engagement. These universal best practices can be applied to many types of updates, including news about your company, thought leadership, even videos about product benefits and features.